eegee's New Logo

Have you noticed the new logo on all your eegee's wrappers? Let us know what you think in the reactions below the post!

eegee's opened in 1971 with the following logo. You can still see this logo at some of the eegee's on their marquee signs around town. The logo experienced a bit of a change over the next few years.

via lynetteandreasen

A ribbon began to underline the eegee's wording and then a lightning bolt extended through the logo. This logo was the standard for years. You probably grew up with this logo.

via Tucson.com

Finally, a design firm located in Flagstaff, Arizona created the last known eegee's logo. The firm, We Are William, created a brand you will see in most of the local stores now. This is the logo most people have grown to love. It's simple and easy to recognize.

via Sign Tucson

As eegee's has opened their latest stores, we are beginning to see a new logo emerging. They've begun to drop the whole eegee's word and are opting to use just the E, G and S. It's new and different. Some say the change happened because people were having a hard time pronouncing the spelled out word. Others say it's to follow in the footsteps of McDonald's, Burger King and Dairy Queen who have reduced their names to initials (Ex: M, BK, DQ). For whatever the reason might be, we still love eegee's no matter what they look like.

It's what's on the inside of the bag, not the outside. 



What do you think?